COGNITIVE ASPECTS OF ADVERTISING IMPACT STUDY (English advertising discourse analysis)

COGNITIVE ASPECTS OF ADVERTISING IMPACT STUDY (English advertising discourse analysis)

Author:  O.A. Davydenkova

Affiliation:  Tambov State University named after G.R. Derzhavin

Abstract: 
The paper is devoted to the main function of advertising discourse, i.e. advertising impact study in cognitive aspect. The cognitive aspect is related to the processing of advertising information based on sensation, perception, attention, memory. The analysis of specific methods and techniques of psychological manipulation is based on suggestion, persuasion, use of stereotypes, particular image, advertising halo effect, identification, etc.

Keywords:  advertising discourse, cognitive aspect, psychological manipulation, suggestion, persuasion, image, advertising halo effect, identification

Pages:  487-491