PERSONIFICATION IN CONCEPTUALIZATION OF MAN'S PROPERTIES IN GERMAN
Tambov State University named after G.R. Derzhavin
The article is devoted to the research of cognitive mechanisms of personification of negative properties of a man. Ways of cultural specifics of man’s representations about a man in the language picture of the world of the 16th century are analysed.
conceptualization, properties of the subject, personification, genitive metaphor, negative evaluation