GENERAL PROBLEMS IN REPRESENTATION OF CHINESE WORDS IN ENGLISH GUIDEBOOKS ABOUT CHINA

GENERAL PROBLEMS IN REPRESENTATION OF CHINESE WORDS IN ENGLISH GUIDEBOOKS ABOUT CHINA

Author:  K.V. Bordilovskii

Affiliation:  Far Eastern State University of Humanities

Abstract: 
This article is devoted to the description of the Chinese symbolics processed by the authors of guideline texts. After this processing and creation of a new English character of the symbols in the text, the psychological influence of the symbol is declined in comparison with the original one. The author uses the context and appeals to the rational judgment of the reader in order to compensate the lack of the influence.

Keywords:  сognition, cognitive activity, character processing, culture-specific vocabulary

Pages:  344-350