COGNITIVE MECHANISMS OF СOMMUNICATION IN THE SPEECH GENRES OF ARGUMENTATIVE DISCOURSE
Tambov State Technical University
The article is devoted to categorization and modeling in the sphere of human communication. The author suggests supplementing the existing system of categori-zation with the communicative one. In the course of verbal interaction in speech genres of argumentative discourse there are included cognitive mechanisms such as the establishment of the identity of the speaker and listener’s cognitive sets, the mechan-ism of activation of knowledge in the mind of the speaker, the mechanism of the interlocutor’s knowledge adapted to the speaker’s, an additive mechanism (working knowledge), the mechanism of substitution of interpretation and evaluation of events and beliefs. Thus the mentioned mechanisms can be used by both the addresser and addressee.
сategorization, modeling, superconcept, communicative process, cognitive mechanisms, speech interaction, request