SECONDARY CULTURAL CONCEPTUALIZATION OF ONYMS IN INTERCULTURAL POLITICAL DISCOURSE

SECONDARY CULTURAL CONCEPTUALIZATION OF ONYMS IN INTERCULTURAL POLITICAL DISCOURSE

Author:  N.G. Yuzefovich, K.V. Bordilovsky

Affiliation:  Far Eastern State University for the Humanities

Abstract: 
The process of a «secondary conceptual mapping» helps establish new associa-tions of the given «concept» (kontsept) and thus, its verbalized symbol – the word – acquires another meaning. When a «concept» (kontsept) is being borrowed by a foreign culture it passes a stage of a «secondary cultural conceptual mapping» acquiring some connotations and associations that might be quite far from its native linguoculture.

Keywords:  onyms, «secondary conceptual mapping», ideological variations