AUTHOR SPECIFIC VARIATION OF CULTURAL CONCEPTS AS A WAY OF MAKING AUTOPRESENTATION MORE EFFICIENT (on the material of the concept FAIRNESS)

AUTHOR SPECIFIC VARIATION OF CULTURAL CONCEPTS AS A WAY OF MAKING AUTOPRESENTATION MORE EFFICIENT (on the material of the concept FAIRNESS)

Author:  A.P. Chernysheva

Affiliation:  Tambov State University named after G.R. Derzhavin

Abstract: 
The paper studies author specific variation of cultural concepts as a way of making autopresentation more efficient. The variations of the concept FAIRNESS are analyzed in the autopresentation of British politicians.

Keywords:  autopresentation, metacognitive process, concept, author specific variation