CREOLIZED TEXTS OF PERFUME ADVERTISEMENTS AS AN OBJECT OF LINGUISTICS: RESEARCH PROSPECTS

CREOLIZED TEXTS OF PERFUME ADVERTISEMENTS AS AN OBJECT OF LINGUISTICS: RESEARCH PROSPECTS

Author:  Yu.S. Pneva

Affiliation:  Voronegh State University

Abstract: 
The paper overviews the works devoted to the problem of creolized texts in general and creolized texts of perfume advertisements in particular. The main approaches to the problem are analyzed, research prospects and strategies of the problem research are argued.

Keywords:  creolized text, advertisement, perfume, text structure, prospects, research strategies