COGNITIVE-PRAGMATIC ANALYSIS OF THE CONCEPT BUSINESS / ENTREPRENEUR

COGNITIVE-PRAGMATIC ANALYSIS OF THE CONCEPT BUSINESS / ENTREPRENEUR

Author:  N.Yu. Subirkina

Affiliation:  Moscow State Linguistic University

Abstract: 
The article is devoted to the study of the concept BUSINESSMAN in Russian and French. It is argued that the perception of the concept of BUSINESS / ENTREPRENEURSHIP in this country has undergone significant changes, due to the development in the economic and political life of the society.

Keywords:  the concept of BUSINESS, a sign of the concept, the diachronic approach, an evaluation component