IMPLICIT INFORMATION USE AS MEANS OF ENGLISH ADVERTISING DISCOURSE INFLUENCE ON THE RECIPIENT

IMPLICIT INFORMATION USE AS MEANS OF ENGLISH ADVERTISING DISCOURSE INFLUENCE ON THE RECIPIENT

Author:  O.A. Davydenkova

Affiliation:  Tambov State University named after G.R. Derzhavin

Abstract: 
The use of such means of English advertising discourse influence on the recipient as implication is discussed in the article. The main methods based on presuppositions and implicature properties that are used in advertising discourse include: providing ready-made selection rules based on personal experience, the impact by means of denial structures and reduced comparisons, or implicatures generated by foreign vocabulary.

Keywords:  advertising discourse, discourse influence, implicit information, presuppositions, implicature