SCIENTIFIC SERIES
“COGNITIVE STUDIES OF LANGUAGE”
Author: K.A. Dzyuba
Affiliation: Tambov State University named after G.R. Derzhavin
Abstract:
This article touches upon conceptual basis of perfumery and household chemistry trademark names. The research is conducted on the material of three languages: Russian, English and French. Cognitive contexts-concepts, belonging to the conceptual domain of PRODUCT and taken as a basis for perfumery and household chemistry trademark names, are put forward.
Keywords: cognitive-matrix modelling, general cognitive matrix, conceptual domain of PRODUCT, cognitive context-concept