Author: T.V. Lavrentieva
Affiliation: Orsk Humanitarian Technological Institute (branch) FBGOU VPO "Orenburg State University"
Abstract:
The two most common models of the concept: the archetypical and invariant underlying the display of the world with the help of means of the language, are considered in the article.
Keywords: concept, conceptualization, categorization, archetype, archetypical model, invariant, invariant model, language personality, language presentation of the world, linguistic representation