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SCIENTIFIC SERIES
“COGNITIVE STUDIES OF LANGUAGE”

HEADLINES OF MEDIATEXTS AS A COGNITIVE AND AXIOLOGICAL FRAME IN THE CONCEPTUALIZATION OF WORLD`S INFORMATION

HEADLINES OF MEDIATEXTS AS A COGNITIVE AND AXIOLOGICAL FRAME IN THE CONCEPTUALIZATION OF WORLD`S INFORMATION


Author:  L.I. Grishaeva

Affiliation:  Voronezh State University

Abstract
The author describes the results of analysing the media articles covering the elections in Russia which allowed to explore the ability of the headlines to present cognitive-axiological frame from which a recipient selects facts and constructs his own image of “another” reality. Connections of headlines with various structures of knowledge actualized by verbal and non-verbal means forming the mediatext are displayed.

Keywords:  cognitive frame, axiological frame, autostereotype, heterostereotype, “own”, “another”, “different”, conceptualization, categorization

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