Author: L.I. Grishaeva
Affiliation: Voronezh State University
Abstract:
The author describes the results of analysing the media articles covering the elections in Russia which allowed to explore the ability of the headlines to present cognitive-axiological frame from which a recipient selects facts and constructs his own image of “another” reality. Connections of headlines with various structures of knowledge actualized by verbal and non-verbal means forming the mediatext are displayed.
Keywords: cognitive frame, axiological frame, autostereotype, heterostereotype, “own”, “another”, “different”, conceptualization, categorization