HEADLINES OF MEDIATEXTS AS A COGNITIVE AND AXIOLOGICAL FRAME IN THE CONCEPTUALIZATION OF WORLD`S INFORMATION
Voronezh State University
The author describes the results of analysing the media articles covering the elections in Russia which allowed to explore the ability of the headlines to present cognitive-axiological frame from which a recipient selects facts and constructs his own image of “another” reality. Connections of headlines with various structures of knowledge actualized by verbal and non-verbal means forming the mediatext are displayed.
cognitive frame, axiological frame, autostereotype, heterostereotype, “own”, “another”, “different”, conceptualization, categorization