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SCIENTIFIC SERIES
“COGNITIVE STUDIES OF LANGUAGE”

COGNITIVE MANAGEMENT IN THE INTERACTION OF LANGUAGE AND CULTURES

COGNITIVE MANAGEMENT IN THE INTERACTION OF LANGUAGE AND CULTURES


Author:  N.N. Kazydub

Affiliation:  Irkutsk State Linguistic University

Abstract
The article is devoted to the search of instruments that overcome cognitive asymmetry in the interaction of cultures. Parameters of comparison of cultures are specified. Areas of cognitive risks are outlined. The notion of cognitive management is introduced, its content is revealed, the formats of cognitive discourse modeling are discussed. The potential of cognitive management as a regulative contour of cross-cultural interaction is considered.

Keywords:  сognition, management, cross-cultural communication, cognitive representations, cognitive strategies

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