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SCIENTIFIC SERIES
“COGNITIVE STUDIES OF LANGUAGE”

INTERACTION OF SPECIAL AND EVERYDAY KNOWLEDGE STRUCTURES IN THE PROCESS OF EVALUATIVE CATEGORIZATION OF PROFESSIONAL ACTIVITY

INTERACTION OF SPECIAL AND EVERYDAY KNOWLEDGE STRUCTURES IN THE PROCESS OF EVALUATIVE CATEGORIZATION OF PROFESSIONAL ACTIVITY


Author:  O.N. Babushkina

Affiliation:  Chelyabinsk State University

Abstract
The article views interaction of knowledge formats in the process of evaluative categorization of professional activity by means of phraseology. It defines the type of relationship between everyday and professional knowledge during the evaluative meaning formation on the basis of conceptual derivation and metaphorical model of correlation of entities belonging to different categories. The article reveals the stages of reorientation of consciousness structures and phraseological means of its objectification during the change of cogniotype in the historical development of spheres of professional activity.

Keywords:  evaluative categorization, everyday cognition, professional cognition, inference, conceptual derivation, cognitive metaphor, categorial format, meta-concept, cogniotype, phraseological unit

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