Author: S.E. Tupikova
Affiliation: Saratov State University named after N.G. Chernyshevsky
Abstract:
Communicative tonality is proved to be referred to modus categories in the article. Tonality arises only in the process of communication and has basic function of transferring interpreting meaning and evaluation of reality from sender to addressee. Tonality is based on such cognitive mechanisms as metaphorization, inference and profiling.
Keywords: сommunicative tonality, modus categories, cognitive activity, an interpreting function, format of knowledge