SCIENTIFIC SERIES
“COGNITIVE STUDIES OF LANGUAGE”
Author: Y.Y. Shamayeva
Affiliation: Kharkiv National University named after V.N. Karazin
Abstract:
The article focuses on explicating the cognitive basis of reconstructing the intersemiotics of emotional senses as mediacommunication manipulative tools from the point of view of the theoretical and methodological principles of cognitive linguistics, emotiology, fractal semiotics and substantional-interactional theory of communication. The obtained theoretical results are proved by the factual results of the conducted linguocognitive analysis of the peculiarities of the positive-emotional manipulation polycode in various dimensions of the language representation of the categorial concept (POSITIVE) EMOTION in modern American press.
Keywords: сategorial concept, emotion, intersemiotics, mediacommunication, representation