FORMING THE EVALUATIVE COMPONENT ON THE BASIS OF NUMEROLOGICAL SEMANTICS

FORMING THE EVALUATIVE COMPONENT ON THE BASIS OF NUMEROLOGICAL SEMANTICS

Author:  N.V. Ushkova

Affiliation:  Tambov State University named after G.R. Derzhavin

Abstract: 
This article looks on the evaluative component of lexical meaning, formed on the basis of numerological semantics. Issues of ambivalence of this type of evaluation are discussed. The focus is on numeronyms as a source of ethnocultural evaluative meanings in the naive worldview.

Keywords:  ethnocultural concept, numeronym, secondary representation, eva-luative component, naive worldview