ONTOLOGY PROBLEM OF CONNOTATION

ONTOLOGY PROBLEM OF CONNOTATION

Author:  O.I. Bykova

Affiliation:  Voronezh State University

Abstract: 
The article is devoted to the analysis of ontological characteristics of the notion “connotation”: the categories of “immanent” and “transcendental” which form the basis of human existence and reflect underlying structures of national consciousness. In cultural semantics latent transcendence is shown on the level of motivation.

Keywords:  ontology, immanent, transcendental, latent transcendence, meaning, reference, connotation, cultural semantics