Tambov
SCIENTIFIC SERIES
“COGNITIVE STUDIES OF LANGUAGE”

VERBAL AND NONVERBAL PERSUASIVE TECHNIQUES IN BUSINESS PRESENTATIONS

VERBAL AND NONVERBAL PERSUASIVE TECHNIQUES IN BUSINESS PRESENTATIONS


Author:  Yu.E. Ivanova

Abstract
The author will focus on verbal and nonverbal interaction which greatly improves the effectiveness of communication and persuasion in it. We will examine certain prosody features and their interrelation with nonverbal communication. Our special attention will be aimed at emphasizing verbal and nonverbal interaction in some business presentations and the importance of their complex application in communication.

Keywords:  polycode structure; verbal and nonverbal communication; business presentation; prosody features; prosodic interrelation; persuasive techniques

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