Author: V.S. Grigorieva
Affiliation: Tambov State University named after G.R. Derzhavin
Abstract:
Matrix analysis allows giving a complex characteristics which strategy is communicant’s worldview change or motivation to implementation or failure of action. Motivating discourse content is caused by total or particular coincidence of communicants’ cognitive coordinates. Social coordinate predetermines definite grammar and lexical means application reference on surface level.
Keywords: matrix analysis, discourse coordinates, cognitive communication plan, verbal actions, verbal strategy, directives