VERBALIZATION OF THE CONCEPTUAL DOMAIN HUMAN BEING THROUGH ENGLISH PERFUMERY TRADEMARK NAMES

VERBALIZATION OF THE CONCEPTUAL DOMAIN HUMAN BEING THROUGH ENGLISH PERFUMERY TRADEMARK NAMES

Author:  K.A. Dzyuba

Affiliation:  Tambov State University named after G.R. Derzhavin

Abstract: 
This article touches upon conceptual basis of perfumery trademark names. The research is conducted on the material of the English language. Main characteristics of the concepts of INNER QUALITIES and OUTER QUALITIES, belonging to the conceptual domain HUMAN BEING and taken as a basis for male and female perfumery trademark names, are put forward.

Keywords:  Word Marks, general cognitive matrix, conceptual domain HUMAN BEING, conceptual characteristics