THE COGNITIVE MECHANISMS OF WORD FORMATION (secondary nomination: metaphorization)
National and Research University “High school of Economics”, St.-Petersburg
The essence of the act of nomination is to fix the communication of the subject and name, the phenomenon and its designation, the structures of the consciousness and its object. The act of nomination is the process of speech of thinking. Man picks the right means of nomination while forming a notion of an object or phenomenon. One of the types of secondary nomination – semantic transposition, which does not change the material appearance of the reinterpreted unit and leads to formation of its new value, i.e. for multiple purposes, namely, to metaphor.
the theory of nomination, onomaseology, gnoseology, primary nomination, secondary nomination, representation, semantic transposition, derived meanings, cognitive mechanisms, metaphorization, anthropomorphism, anthropocentrism