LUDIC INNOVATIONS IN CINEMATIC DISCOURSE FROM THE PERSPECTIVE OF A PARAMETRIC APPROACH TO THE STUDY OF LINGUISTIC CREATIVITY

LUDIC INNOVATIONS IN CINEMATIC DISCOURSE FROM THE PERSPECTIVE OF A PARAMETRIC APPROACH TO THE STUDY OF LINGUISTIC CREATIVITY

Author:  Zykova I. V.

Abstract: 
The research aims to study ludic innovations as special forms deriving from the creative usage of language in the cinematic discourse. The method of discursive-parametric analysis of linguistic creativity is used, which allows us to present the process of creating linguocreative units in films as a result of the interaction of multilevel parameters of linguistic creativity. Special attention is paid to the description of two varieties of ludic innovations (ludic linguocreative items and ludic neologisms), which have been established in our research.

Keywords: 
cinematic discourse  ◆  ludic innovation  ◆  parameters of linguistic creativity  ◆  ludic linguocreative item  ◆  ludic neologism