METAPHTONYMIC PROCESSES IN LINGUO-COGNITIVE COMPARATIVE MODELS WITH ANTHROPONYMS IN MODERN GERMAN LANGUAGE

METAPHTONYMIC PROCESSES IN LINGUO-COGNITIVE COMPARATIVE MODELS WITH ANTHROPONYMS IN MODERN GERMAN LANGUAGE

Author:  Kulikova V. A.

Abstract: 
The article dwells upon the potential of the German anthroponym Beate Uhse of the domain Entrepreneurship in comparison to the modern mass media. The complex personality and social significance of Beate Uhse serve as a ground for using this anthroponym in relation to various types. The transformation of the anthroponym from a unique to a universal sign is driven by metaphtonymy.

Keywords: 
сomparison  ◆  basis of comparison  ◆  antonomasia  ◆  metaphtonymy  ◆  anthroponym