EXPERIMENTAL STUDIES OF MENTAL REPRESENTATIONS

EXPERIMENTAL STUDIES OF MENTAL REPRESENTATIONS

Author:  Vashunina I. V., Zimina M. V.

Abstract: 
The article presents an overview of the experimental studies conducted by the authors, during which unique scientific data were obtained. At the same time, there are a number of serious problems that need to be taken into account when organizing and conducting experiments: the sample of subjects, the subjectivity of interpretation and the involvement of non-linguistic knowledge.

Keywords: 
experimental methods  ◆  mental representations  ◆  semantic differential  ◆  associative methodology  ◆  creolized text  ◆  basic values