COGNITIVE LINGUISTICS APPROACH TO IDENTITY IN FILM REVIEW

COGNITIVE LINGUISTICS APPROACH TO IDENTITY IN FILM REVIEW

Author:  Borbotko Л . A.

Abstract:  The article regards the issue of identity in film review being a mass media discourse genre. The focus is on the ways the reviewer represents themselves through text as well as on the persuasive techniques aimed at ensuring the reviewer’s competence while forming the readers’ outlook. Evaluation marks proves mandatory for the review being relevant for structuring the cognitive background of the reader.

Keywords: 
identity  ◆  film review  ◆  evaluation  ◆  persuasive techniques