WORD TRADEMAKS GENERICIZATION AS THE ELEMENT OF THE REFLECTION OF THE HUMAN COGNITIVE-COMMUNICATIVE ACTIVITY

WORD TRADEMAKS GENERICIZATION AS THE ELEMENT OF THE REFLECTION OF THE HUMAN COGNITIVE-COMMUNICATIVE ACTIVITY

Author:  Akimova Olga A.

Abstract: 
The article studies the stages of the process of word trademarks genericization and analyses human cognitive-communicative activity as the reason for changing the initial meaning of the lexical items under consideration.

Keywords: 
genericization  ◆  pragmonym  ◆  word trademark  ◆  communication  ◆  cognition