REFLECTIONS ON METAPHORIZATION AS A COGNITIVE MECHANISM

REFLECTIONS ON METAPHORIZATION AS A COGNITIVE MECHANISM

Author:  Cherkasova Antonina A.

Abstract: 
The process of metaphorization is considered as a motivated, most capacious and least energy-consuming way of fixing and transmitting meaning. The relationship between the process of metaphorization, as a cognitive phenomenon and the internal reward system has been justified.

Keywords:  metaphorization ◆ interpretation ◆ conceptualization ◆ conceptual metaphor