MYTHOLOGICAL DESIGN AS A MEANS OF CONSCIOUSNESS TRANSFORMATION

MYTHOLOGICAL DESIGN AS A MEANS OF CONSCIOUSNESS TRANSFORMATION

Author:  Molchanova G.G.

Abstract: 
The perspective of the current paper allows the author to take into account the interdisciplinary aspect of the cognitive linguistics linked with such disciplines as mythology, philosophy, psychology, textology. The usage of the cognitive techniques and so called “cognitive injections”, such as conceptual integration, intertextual blending, conceptual lightning promotes the process of mythological renovation and transforms the old myth into the new intercultural format.

Keywords:  mythological design ◆ conceptual integration ◆ intertextual blending ◆ conceptual lightning