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SCIENTIFIC SERIES
“COGNITIVE STUDIES OF LANGUAGE”

THE CONCEPT OF FACE IN THE CHINESE COLLECTIVIST CULTURE

THE CONCEPT OF FACE IN THE CHINESE COLLECTIVIST CULTURE


Author:  Germanova N.N., Pei Xianglin

Abstract:  The article focuses on the specific treatment of the linguoagmatic concept FACE by Chinese linguists. It is shown that this concept is expressed by the Chinese words LIAN и MIANZI, both of which reveal different aspects of positive face, while the concept of negative face is inapplicable to the collectivist culture of China.

Keywords:  linguopragmatics ◆ positive face ◆ negative face ◆ collectivist culture ◆ Chinese language

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