Author: Germanova N.N., Pei Xianglin
Abstract: The article focuses on the specific treatment of the linguoagmatic concept FACE by Chinese linguists. It is shown that this concept is expressed by the Chinese words LIAN и MIANZI, both of which reveal different aspects of positive face, while the concept of negative face is inapplicable to the collectivist culture of China.
Keywords: linguopragmatics ◆ positive face ◆ negative face ◆ collectivist culture ◆ Chinese language