Author: Khovanova S.Y., Titova O.A.
Abstract: The present paper is focused on investigating the role of English non-assimilated borrowings in the Russian language, the pragmatic factors of their import from English and their neological potential. The authors single out the reasons causing active nominative processes and preventing phrasal verbal nouns from competing with conventional names in certain contexts.
Keywords: anglicism ◆ non-assimilated borrowings ◆ worldview ◆ phrasal verbal noun ◆ lacuna concept ◆ internationalization ◆ norm