TERMS AS TRIGGERS OF LINGUISTIC CREATIVITY IN COMEDY FILMS

TERMS AS TRIGGERS OF LINGUISTIC CREATIVITY IN COMEDY FILMS

Author:  Zykova I.V.

Abstract: 
The paper aims to elaborate the theory of linguistic creativity and the methodology of studying the creative modelling of the verbal system of cinematic discourse. Special attention is paid to the analysis of linguocreative productivity of terms in comedy films. The offered research algorithm helps to establish particular linguocreative technologies of using terms. The main conclusion of the paper is that terms may serve as triggers of the linguocreative process in comedy films.

Keywords: 
cinematic discourse  ◆  term  ◆  linguocreative technologies  ◆  triggers of linguistic creativity