Tambov
SCIENTIFIC SERIES
“COGNITIVE STUDIES OF LANGUAGE”

SELFIE IN INSTAGRAM AS MULTIMODAL FORMAT OF A SOCIAL DIALOGUE

SELFIE IN INSTAGRAM AS MULTIMODAL FORMAT OF A SOCIAL DIALOGUE


Author:  Pozdnyakova E.M., Stepanyan K.A.

Abstract:  The article is focused on a comparatively new format of social dialogue - selfie. Selfie culture has become an integral part in the life of modern people. The article discusses sociolinguistic, communicative, and semiotic characteristics of such texts. It is proved that a photo and its short description are speech acts of situational multimodal self-presentation. The study shows that evaluative components play an important role in the cognitive structure of selfie.

Keywords:  creolized text ◆ selfie ◆ self-presentation ◆ hashtag ◆ evaluative components of selfie

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